Making candles at home VS wholesale candles for resale

As a wholesaler manufacture, we have many clients ask for suggestion whether thay should make candles by themselves or directly buy wholesale bulk order from us, today lets talk about this here so you can have an overall idea of this.

Choosing between making candles at home and purchasing wholesale candles for resale depends on several factors, including your goals, skills, resources, and market demand. Here’s a breakdown to help you decide:

Making Candles at Home

DIY scented candles is an excellent primer into understanding the production process and manufacturing costs. Unique candle making recipes is also a good marketing selling point. However, making your own candles requires considerable time, effort and investment.  If you plan selling candles on Amazon, it may make sense expand your business. When you have accumulated enough business acumen, it is time to tap that knowledge and find a candle supplier that best suits your customers needs.

Pros:

  1. Creative Control: You can create unique designs, scents, and branding as you like.
  2. Quality Control: You have full oversight of the ingredients and processes used to guranentee the pure soy wax and nature essential oil for example.
  3. Customization: You can cater to niche markets with customized logo on the boxes and candles.
  4. Brand Story: Handmade products can have a compelling story that attracts customers. Good story is powerful and good for your promotion.

Cons:

  1. Time-Consuming: Candle-making can be labor-intensive and time-consuming. Candles are not that easy to be successful to make, do you know how to solve the problem of wax not spread evenly in the jar? Whats the best percentage of essential oil rate to make a candle?
  2. Initial Investment: Requires purchasing equipment and materials. This is not a small investment before starting a businss.
  3. Learning Curve: You need to learn the craft and troubleshoot issues that arise.
  4. Production Capacity: Limited by how much you can produce on your own.

Wholesale Candles for Resale

Excellent candle manufacturers have many available soy candle recipes, more choices can help you expand the product line; They have machine to make candles,manufacturing capability is faster than pure handmade.

Pros:

  1. Scalability: Easier to scale your business without being limited by production capacity.
  2. Time-Saving: Frees up time to focus on marketing, sales, and customer service.
  3. Lower Initial Investment: No need to invest in production equipment and materials.
  4. Market testing: Buy candles from maunufacture you will have chance to test market with their candles without big investment of candle-making.
  5. Consistency: Uniform quality and design from established suppliers.

Cons:

  1. Less Control: Limited ability to customize products to your brand’s specific needs.
  2. Dependency: Relying on suppliers for stock and potential delays or shortages.
  3. Brand Differentiation: Harder to differentiate your brand if many others sell the same products.
  4. Profit Margins: May be lower due to wholesale pricing compared to the potential markup on handmade products. So find the right style of candles are important.

Key Considerations

  1. Market Research: Understand your target market and what they value (handmade vs. branded wholesale).
  2. Cost Analysis: Compare the costs of materials, time, and production for homemade candles vs. wholesale prices and potential markups.
  3. Skill Level: Consider your experience and willingness to learn candle-making.
  4. Business Goals: Define your long-term goals (e.g., scalability, brand uniqueness, market niche).
  5. Regulations and Compliance: Ensure you comply with local regulations for both handmade and wholesale products.

Conclusion

  • If you value creativity, customization, and brand storytelling: Making candles at home might be the better option.
  • If you prioritize scalability, efficiency, and ease of entry: Purchasing wholesale candles for resale could be the way to go.

Ultimately, you might even consider a hybrid approach: starting with wholesale to test the market before making investment of all materials and tools and gradually introducing your own handmade candles as your brand grows.

So do you have an idea of you want to start to make by yourself or buy bulk form manufacture?

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